Every company wants to have strong cohesion within its business development team. Every company wants its marketing, sales and customer service departments to work as one, or at the very least, to provide congruent message to the market. Unfortunately, far too few are able to provide that message. Far too few are able to properly manage the customer’s expectations, and far too many come up short when managing their customer’s urgent requirements. Is this because these internal departments refuse to work together? Is it because they have conflicting goals and objectives, or is it simply because they lack access to the same vital, accurate, up-to-the-minute information? Well, in most cases, these three aforementioned business functions want to work as one. It’s in their best interest to do so. Unfortunately, the problems are typically caused by a lack of essential information, information that is often put together via manual processes. So, what’s the solution?
Archive for April 2012
Today, manufacturers must be able to respond at a moment’s notice. The ability to increase production throughput relies upon making split-second decisions, decisions that must be made in real-time and ones that are predicated on access to time critical production information. To be successful requires manufacturers do away with manual production tracking methods, and instead rely upon the accuracy and ease-of-use of today’s enterprise mobility solutions. Manual production tracking is an outdated and antiquated approach to the time-sensitive needs of today’s constantly changing marketplace, a marketplace where time waits for no manufacturer and the consequences of not being able to react, are severe. Today’s enterprises must do away with manual processes and turn to the definitive benefits of enterprise mobility solutions.
enterprise mobility hardware help to distinguish the product and service offering of a company? Granted, this may seem like an odd question. However, there are reasons to believe that a company with solid, up-to-date mobile business applications give it the upper hand versus competitors who rely upon manual processes. Think of how mobile devices can help a company provide more accurate information to customers. Think of how easily that information flows from the sales force, and customer service departments, all the way to the end-user customer base. Finally, think of how customers feel when they are serviced by a supplier that is always ready to serve. Companies distinguish themselves by their ability to provide timely information. More importantly, they distinguish their value propositions by their ability to immediately deliver on what they promise. Mobile business applications do exactly that because they are predicated on providing consistent, accurate and timely data to customers. This, more than anything else, helps a company to distinguish its value proposition, and it is this value proposition that speaks to the strength of the product and service offering for a company.
There are a myriad of books, courses, and training tools aimed at helping salespeople win more business. Some focus on improving B2B (business to business) customer relationships, some focus on the shorter sales cycles present in B2C (business to consumer) sales, and yet others concentrate on more complex sales, ones typically associated with large contractual agreements. However, what is the ultimate indicator of the ability for a salesperson to close a sale? Is it their “gift of gab”, their ability to turn a “no” into a “yes,” or is it simply their ability to get that customer the essential information they need to make an informed decision? Well, when you step back and take an honest look at sales, it becomes readily apparent that success often comes down to the ability to provide information in a timely manner. While not the only indicator of success, the ability of a salesperson to give accurate information does make a difference. With this in mind, a number of companies are helping their salespeople close more business via their rugged handheld computers. Salespersons today must be connected and mobile! They must be able to provide customers with immediate information, and it is this ability that often means the difference between business won and lost. So what are some of the immediate benefits of empowering your sales team with rugged mobile computers?