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Apr 12

Enterprise Mobility Solutions: Improve Your Customer Relationships!

Customer Relationship Management

Every company wants to have strong cohesion within its business development team. Every company wants its marketing, sales and customer service departments to work as one, or at the very least, to provide congruent message to the market. Unfortunately, far too few are able to provide that message. Far too few are able to properly manage the customer’s expectations, and far too many come up short when managing their customer’s urgent requirements. Is this because these internal departments refuse to work together? Is it because they have conflicting goals and objectives, or is it simply because they lack access to the same vital, accurate, up-to-the-minute information? Well, in most cases, these three aforementioned business functions want to work as one. It’s in their best interest to do so. Unfortunately, the problems are typically caused by a lack of essential information, information that is often put together via manual processes. So, what’s the solution?

A number of companies are improving how they manage their customer relationships via their enterprise mobility solutions. In fact, it’s become their preferred method for managing their customer’s business. Why are companies turning to their mobile devices to better service their customer base? Well, for one thing, today’s enterprise mobility hardware is rugged, durable, and able to withstand the harshest of environments. In addition, data transfer is immediate. Companies can gain instant access into part, raw material and finished good availability. They can immediately reconcile inventory and update all related parties in a fraction of the time when compared to manual processes. It’s this access to similar information that allows all three parties to work together. Marketing, sales and customer service all work better when each of them is able to give the customer the same data.

Timely data makes managing a customer’s business a much easier process. More to the point, it’s this same data that allows the company to deliver one clear, concise and exacting message to market. It’s the same message from the company’s marketing department, as it is from its sales and customer service departments. It’s up-to-the-minute, accurate and essential information and it’s all the same regardless of who provides it.

Imagine how much easier it is to manage customer relationships when the entire business development team has rugged mobile computers. Imagine how much easier it would be to deliver information to the customer about the state of their account, their existing backlogs and any possible delays to existing orders. Customers need good vendors, but they ultimately need those vendors to provide accurate information. It’s all about being informed and providing vital information to customers when they need it most. Nothing does that as well as a mobility application your customers can truly appreciate.

When you think of your company’s best vendors, what’s the first thought that comes to mind? Well, you’ll likely think about how quickly they respond, how seamless their processes are, and most importantly, how easy it is to deal with them. This doesn’t happen via manual processes. It doesn’t happen by running a company’s inventory and operations on multiple excel spreadsheets. It happens by having access to an enterprise mobility platform that brings the business’s entire operations together. Improved communication not only makes a difference for the company’s marketing, sales and customer service departments, but it ultimately makes a difference for the company’s customer base. In the end, that’s what truly matters.

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