Archive for the ‘Rugged Mobile Devices’ Category

Can enterprise SMB mobility hardware help to distinguish the product and service offering of a company? Granted, this may seem like an odd question. However, there are reasons to believe that a company with solid, up-to-date mobile business applications give it the upper hand versus competitors who rely upon manual processes. Think of how mobile devices can help a company provide more accurate information to customers. Think of how easily that information flows from the sales force, and customer service departments, all the way to the end-user customer base. Finally, think of how customers feel when they are serviced by a supplier that is always ready to serve. Companies distinguish themselves by their ability to provide timely information. More importantly, they distinguish their value propositions by their ability to immediately deliver on what they promise. Mobile business applications do exactly that because they are predicated on providing consistent, accurate and timely data to customers. This, more than anything else, helps a company to distinguish its value proposition, and it is this value proposition that speaks to the strength of the product and service offering for a company.

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There are a myriad of books, courses, and training tools aimed at helping salespeople win more business. Some focus on improving B2B (business to business) customer relationships, some focus on the shorter sales cycles present in B2C (business to consumer) sales, and yet others concentrate on more complex sales, ones typically associated with large contractual agreements. However, what is the ultimate indicator of the ability for a salesperson to close a sale? Is it their “gift of gab”, their ability to turn a “no” into a “yes,” or is it simply their ability to get that customer the essential information they need to make an informed decision? Well, when you step back and take an honest look at sales, it becomes readily apparent that success often comes down to the ability to provide information in a timely manner. While not the only indicator of success, the ability of a salesperson to give accurate information does make a difference. With this in mind, a number of companies are helping their salespeople close more business via their rugged handheld computers. Salespersons today must be connected and mobile! They must be able to provide customers with immediate information, and it is this ability that often means the difference between business won and lost. So what are some of the immediate benefits of empowering your sales team with rugged mobile computers?

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Regardless of whether you are the project manager in charge of multiple installations, the head of procurement, or the field service technician servicing the end-user customer for your company, you need to have access to vendor data. As such, a number of companies have decided to upgrade their service capabilities with rugged mobile computers, devices that are part of a larger upgrade in their enterprise mobility network. The idea is to not only speed up data transfer from vendors, but more importantly, to improve how companies manage both their internal and external customers. After all, the faster your company is able to respond to internal requests, the faster it should be able to service its external customer base. In the marketplace today, speed is everything!

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